Coolothe didn't start in a boardroom. It started with a bad night's sleep and a bunny.
The bunny came first, actually. Long ears, star for eyes, tucked right into the two O's of the name, half mascot, half glitch, all attitude. He doesn't explain himself and neither do we. If you get it, you get it.
Everything else followed from there: heavyweight cotton because flimsy tees don't survive a real closet rotation, dotted halftone lettering because clean lines are boring, oversized fits because comfort shouldn't be a compromise.
We're based out of India, small right now, growing loud. Every drop is a little weirder than the last on purpose.
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